California’s groundbreaking privacy law, California Consumer Privacy Act (CCPA), entered into force on January 1, 2020. This law gave California residents a range of tools to protect their personal data and control over it. For example, Californians can now demand companies to disclose personal information they have collected on them, delete information upon request, and request that their data is not sold. California, similarly to the European Union (EU), has taken the view that substantive data protection regulations are essential to safeguard the rights and freedom of individuals in a democracy.

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